Justin LaFontaine is a Canadian born designer living in Brooklyn.

A creative focused on branding and visual design direction, Justin has over 10 years experience bragging about himself online and beyond. He currently leads the brand design team at Casper.

Big whoop, who cares?

Justin LaFontaine is a multi disciplinary designer based in New York City, specializing in branding and visual design direction. Since 2006 he has worked with companies like Huge, Veer, 160over90, Starry, and Elephant to create unique and interesting digital experiences. Originally from Edmonton, Alberta, he is currently Brand Design Director at Casper. He also knows how to play Big Star's "O My Soul" from front to back including all the shreddy solo parts.

Things he does.

Justin’s expertise includes Branding and Identity design across both physical and digital spaces. He has extensive experience in developing brand identities and design languages, then bringing them to life across all mediums necessary, from simple product prototypes, to full blown integrated campaigns. His capabilities include Brand Strategy, Concept Development, Product, Print, Editorial, Physical and Environmental Design. He has had many experiences managing talented design teams on large scale projects, leading them to success much like Glen Sather led the Edmonton Oilers to four Stanley Cup championships in '84, '85, '87 and '88.

Selected Clients.

He has created work for a mixed bag of clients, including: Apple, Nike, The White House, Mercedes AMG, Google, The University of California, McKinsey, The Miami Dolphins, 4AD, The Polaris Music Prize, and a lot of others.

Awards & honors.

The Webby Awards

2009 Winner - Best Use of Typography
2009 Honoree - Best Visual Design
2014 Honoree - Activism

The Clio Awards

2014 Clio Sports Bronze


2015 Featured Design
2014 Advertising Merit
2013 Design Merit
2013 Design Gold
2012 Design Gold
2012 Advertising Gold

Communication Arts

2010 Advertising Featured
2012 Fresh Profile


2011 Philadelphia Design Awards Winner

HOW Magazine

2008 Featured Work