A creative focused on branding and visual design direction, Justin has over 10 years experience bragging about himself online and beyond. He currently leads the brand design team at Casper.
Justin LaFontaine is a multi disciplinary designer based in New York City, specializing in branding and visual design direction. Since 2006 he has worked with companies like Huge, Veer, 160over90, Starry, and Elephant to create unique and interesting digital experiences. Originally from Edmonton, Alberta, he is currently Brand Design Director at Casper. He also knows how to play Big Star's "O My Soul" from front to back including all the shreddy solo parts.
Justin’s expertise includes Branding and Identity design across both physical and digital spaces. He has extensive experience in developing brand identities and design languages, then bringing them to life across all mediums necessary, from simple product prototypes, to full blown integrated campaigns. His capabilities include Brand Strategy, Concept Development, Product, Print, Editorial, Physical and Environmental Design. He has had many experiences managing talented design teams on large scale projects, leading them to success much like Glen Sather led the Edmonton Oilers to four Stanley Cup championships in '84, '85, '87 and '88.
He has created work for a mixed bag of clients, including: Apple, Nike, The White House, Mercedes AMG, Google, The University of California, McKinsey, The Miami Dolphins, 4AD, The Polaris Music Prize, and a lot of others.
2009 Winner - Best Use of Typography
2009 Honoree - Best Visual Design
2014 Honoree - Activism
2014 Clio Sports Bronze
2015 Featured Design
2014 Advertising Merit
2013 Design Merit
2013 Design Gold
2012 Design Gold
2012 Advertising Gold
2010 Advertising Featured
2012 Fresh Profile
2011 Philadelphia Design Awards Winner
2008 Featured Work